Short N’ Sweet
Gen Z’s reliance on short-form content to connect and become fans of emerging artists has proved to be both ineffective and fleeting. How do we turn the doom-scroller into the concert goer? Strategize and develop a solution to Gen-Z’s lack of connection with new music artists.
PRESS
1ST PLACE PITCH WINNER
& BEST COPYWRITING
Issued by Spotify Creative Team
COLLABORATORS
GABRIEL GUZMAN
Filmmaker
PARNELL JACKSON
Copywriter
SASHA FYFFE
Strategist / Producer
SYREETA WILLIAMS
Art Director / Designer
JOBANNY CABRERA
Art Director / Designer