TRAVIS SCOTT
REDEMPTION REBRAND
THE BRIEF THE BRIEF THE BRIEF THE BRIEF
In the world of music, an artist's image and brand are the most crucial components of their success. For some, these become carefully crafted personas that exist as living, breathing iconography of their artistry.
However, when real-life events reshape an artists public perception, how do we regain control of the narrative? In the case of Travis Scott, the tragic events that unfolded at the 2021 Astroworld Festival in Houston have undeniably impacted his image. Unlike other artists who can separate themselves from generally negative press by relying on the character created— Travis Scott's brand has been built solely on his ability to command an audience, and create a cult following in rage culture.
In this mockup project, we'll explore how to rebrand Scott, without changing his approach to music. Turning the page on a difficult chapter and redefining his image in a way that feels authentic, fresh and future focused.
REDEMPTION REBRAND
In the world of music, an artist's image and brand are the most crucial components of their success. For some, these become carefully crafted personas that exist as living, breathing iconography of their artistry.
However, when real-life events reshape an artists public perception, how do we regain control of the narrative? In the case of Travis Scott, the tragic events that unfolded at the 2021 Astroworld Festival in Houston have undeniably impacted his image. Unlike other artists who can separate themselves from generally negative press by relying on the character created— Travis Scott's brand has been built solely on his ability to command an audience, and create a cult following in rage culture.
In this mockup project, we'll explore how to rebrand Scott, without changing his approach to music. Turning the page on a difficult chapter and redefining his image in a way that feels authentic, fresh and future focused.