Travis Scott:
Redemption Rebrand
spotify 2024
roles
— art director
— strategist
— graphic designer
BRIEF
Select a music artist in need of a rebrand and create an effective strategy to propel them to new heights.
APPROACH
This project aims to revitalize Travis Scott's image in response to the pressing need for a rebrand following the 2021 AstroWorld festival. As an advertising partner for the event, Spotify's involvement provides a strategic opportunity to reshape the narrative surrounding the artist.
Drawing inspiration from Travis Scott's latest release, "Circus Maximus," the rebrand shifts his public persona from "cult leader" to "ringmaster." Relating his diverse talents in music, fashion, and food to the talents of a circus Jester. Leveraging the existing partnership with Spotify to create an engageing concert experience.