SPOTIFY
“THE SPOT”  
d&AD SHIFT NEW YORk  x google 2024
roles
— Art Director
— gRAPHIC DESIGNer
— assistant copywriter
— STRATEGIST

OPPORTUNITY
Gen Z’s reliance on short-form content to connect and become fans of emerging artists has proved to be both ineffective and fleeting. How do we turn the doom-scroller into the concert goer? Strategize and develop a solution to Gen-Z’s lack of connection with new music artists.

OUR APPROACH
To fill the void MTV left behind. Introducing The Spot, an in-app media channel that resembles a modern day TRL & MTV Unplugged. Presenting a variety of content series focused on reimagining the nostalgic ways we’ve connected with new artists in the past. Utilizing emotional connection and personal interaction with the audience.


AWARDS
1ST PLACE PITCH WINNER
& BEST COPYWRITING
Issued by Spotify Creative Team


COLLABORATORS
GABRIEL GUZMAN
Filmmaker
PARNELL JACKSON
Copywriter
SASHA  FYFFE
Strategist / Producer
SYREETA WILLIAMS
Art Director / Designer
JOBANNY CABRERA
Art Director / Designer

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THE STRATEGY




RING A BELL?


WE REALIZED THAT...



INTRODUCING




THE SPOT







NEW EPISODES




CONTENT SERIES 1





CONTENT SERIES 2